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Market Square Set To Become Treehouse Hotels’ First Destination in Australia

ICD Property has signed a deal with globally-renowned SH Hotels & Resorts – a sustainable hotel brand management company and affiliate of global private investment firm Starwood Capital Group – to bring the playful and fun Treehouse Hotel brand to the $400 million Market Square development.

Treehouse Hotels was chosen following a competitive hotel operator campaign to ensure the most appropriate and complementary offering was selected for the Market Square precinct.

The announcement comes as hundreds of global hotel delegates descend on Sydney for two high profile events, HICAP ANZ (Hotel Investment Conference Asia Pacific Australia New Zealand) and the No Vacancy Hotel and Accommodation Industry Expo.

ICD Property Deputy Managing Director Sal Quah said this exciting collaboration will bring a new level of innovative design to the heart of Adelaide.

“Treehouse Hotel will create a one-of-a-kind hotel experience for Adelaide that blends seamlessly with the lively atmosphere of Market Square,” Mr Quah said.

“Our strategic partnership with Treehouse Hotels reflects our shared commitment to providing an exceptional guest experience while minimising environmental impact.

“We worked closely with hotel consultant Axsia HTL on hotel positioning, design and integration within the mixed-use development, ensuring the best outcome for the project and Adelaide.

“Treehouse Hotel seamlessly harmonises with the diverse offerings of Market Square, creating a dynamic and convenient experience – guests can enjoy easy access to a vibrant retail scene, ensuring that everything they need is within reach, while visitors to the precinct will be able to enjoy the hotel’s restaurant and bar.”

SH Hotels & Resorts CEO Raul Leal said, “The Australian hotel market is the perfect setting for an original and upbeat lifestyle hotel and we are excited to introduce Treehouse Hotels to Adelaide.

“We were drawn to the history and the energy of the Adelaide Central Market precinct and we are thrilled to be part of its exciting future. We believe this partnership will elevate both Market Square and the hospitality industry as a whole,” Mr Leal said.

“Treehouse Hotel at Market Square will creatively capture the carefree comfort, freedom and nostalgia of childhood that appeals to all of us.”

City of Adelaide Lord Mayor, Dr Jane Lomax-Smith, said the addition of Treehouse Hotels to the Market Square precinct will provide immense benefits to the city.

“Market Square will generate local employment opportunities and long and short term accommodation to support the growth of the city,” Dr Lomax-Smith said.

“This new 248-room hotel will not only attract tourists from near and far but will also contribute to the economic vitality of the city, positioning Adelaide as the ultimate destination in Australia.”

In addition to the 248 guest rooms and suites, the hotel will offer a restaurant and bar with outdoor seating, a street front café with local offerings, more than 500sqm of indoor and outdoor event space and more than 230sqm of high-quality fitness and wellness facilities.

The Market Square development will be delivered in stages with the expected completion of the commercial component in 2025, the retail area in 2026 and the residences across 2025 into 2026.

About SH Hotels & Resorts

SH Hotels & Resorts, an affiliate of global private investment firm Starwood Capital Group, is a sustainable hotel brand management company that operates 1 Hotels, a nature-inspired lifestyle brand that launched in 2015 with properties in South Beach and Manhattan and now includes Brooklyn Bridge, West Hollywood, Sanya (China), Toronto, San Francisco, Nashville, the recently opened Hanalei Bay flagship property and the brand’s first European property in Mayfair (London) with projects in development in Cabo San Lucas, Paris, Elounda Hills (Crete), Austin, Copenhagen, Riyadh and Melbourne; Baccarat Hotels & Resorts, a luxury brand that made its debut in March 2015 with the opening of its flagship property in New York, with projects under development in Brickell (Miami), Florence, Riyadh, Dubai and Rome; and Treehouse Hotels, which premiered in London in 2019 and with projects under development in Manchester, Sunnyvale, Brickell (Miami) and Riyadh. Leveraging its marketing, design, operational and technological expertise, SH Hotels & Resorts is the force behind some of the most groundbreaking and dynamic hotel brands in the world.

About Treehouse Hotels

Barry Sternlicht, the visionary behind Baccarat and 1 Hotels and Chairman and CEO of Starwood Capital Group, a global private investment firm, has reinvented the hotel experience with his newest brand venture, Treehouse Hotels. At Treehouse every detail is imagined through the carefree, optimistic lens of childhood and balanced with a distinctly modern sensibility. With attentive service, locally inspired fun amenities, thoughtful programming and several food & beverage offerings, Treehouse Hotels are about playfulness and freedom. The first of the brand’s portfolio, Treehouse Hotel London opened in November 2019 with 95 rooms, including 15 suites, with nature-inspired interiors and cushioned window seats to enjoy striking city views. SH Hotels & Resorts, an affiliate of global private investment firm Starwood Capital Group, has announced that it will open its award-winning Treehouse Hotel in Manchester in 2023, the brand’s second UK location; Sunnyvale in 2024; Brickell in Miami and Riyadh. For more information visit treehousehotels.com.


8,500sqm precinct footprint
21,700sqm A-Grade commercial space
234 residential apartments
11,000+ sqm retail centre
3,000sqm outdoor elevated garden
248 room 4 – 4.5 star hotel